HOW TO: USE INSTAGRAM HASHTAGS IN 2022
HOW TO USE INSTAGRAM HASHTAGS IN 2022:
So Instagram has changed its algorithm to keep up with other platforms.
What now?
Instagram itself recommends 3-5 high-quality hashtags, with a mix of popular and lesser-used keywords.
A good way is to categorize your remaining hashtags by:
- Industry
- Niche
- Post specific
As Instagram changes its user behavior, it's important to think of hashtags as a sweet little addition to your Instagram SEO.
As of now, captions get recognized by the algorithm to play a crucial role in its' internal search process and should therefore be your main focus when you want your content to get discovered. Just like the published content itself.
But the best part? There's a great opportunity for small brands to use more resources to get discovered.
It's no longer a spotlight reserved for the already popular, but quality, strategy, and education are winning.
You want to learn what posting strategy best suits your business?
Book a free consultation slot via our website. We will help your grow your brand through social media.
