HOW EXECUTIVES RUIN THE SUCCESS OF THEIR BRAND’S SOCIAL MEDIA OUTLETS

Even though we share this quote with a wink, it is the absolute brutal truth in too many companies to this day.

In the past, we've listened to a lot of feedback from employees and friends in the industry that executives without any in-depth social media knowledge are dissatisfied with content and results. But hold very tightly to their decision-making power in these areas to actively, as regularly, make use of it (making decisions over many heads). Paradox. 🙅🏻‍♀️
As much as we hate to break it to you, but: cobbler, stick to your performance.

We know that sounds damning, but it's for the best. We just ripped off that old, crusty band-aid that your employees have been tingling about for a long time.

Why? To help you! So that you can finally let go and trust: The experts you pay to do an excellent job in their well-versed expert field.

We as humans are not perfect at everything - that is normal. Even better, it's great to learn from each other every day.

And no one is saying that you, as an executive, don't also contribute valuable input on social media topics. The goal should be a collaborative working atmosphere in which social media experts, who get exposed to the fast, ever-changing dynamics of platforms and communities daily, are allowed to make final and good long-term decisions for the sake of the brand.

All you have to do is let go and trust a little more. Everything will be fine. Promised.

You don't have a social media team yet or are looking for support for your team? (THE) BOICE will gladly become part of your vision to help you play your social media game to success!

Book a free appointment via our website, and together we will understand how we can best support you.